A morte do diálogo na publicidade?

Num interessante artigo publicado na revista inglesa Campaign de 17 de Outubro de 2008, Alex Benady fala-nos da inexistência de diálogo nos anúncios de tv.

"There seems to be less direct response TV and less product information. That leaves the role of television as being primarily about building big emotional ideas," James Appleby, the broadcast account director at Mediaedge:cia, explains. And that, as we all know, is best done using images and music."