Boas mudanças e más mudanças

“Creatives talk about this all the time. Change is good, we’d all sign up for it and abide by change being good and destruction being part of creativity. But when the changes come from the client, it’s like a whole different world. And suddenly, changes suck. Change is a really bad thing.”

Alex Bogusky, Crispin Porter + Bogusky na Idea Conference 2006